Alvaro Morata is on loan at Juventus from Atletico Madrid, (c) Juventus Twitter.

Juventus look to seal Morata on a permanent deal from Atletico Madrid

Juventus are impressed with Alvaro Morata’s first season and are keen on signing him permanently from Atletico Madrid.

Alvaro Morata re-signed for Juventus in the summer of 2020 after being sent out on loan from Atletico Madrid. The Bianconeri paid a 10 million euros’ loan fee to secure the deal along with a clause to purchase the striker permanently for 45 million euros.

After a prolific first season at the Allianz Stadium, scoring 20 goals and providing 12 assists in all competitions, Juve plan on securing the Spaniard on a permanent deal by triggering the purchase option. He was also Juventus’ standout performer in the Champions League – scoring six goals in eight appearances ahead of the likes of Cristiano Ronaldo and Paulo Dybala.

Calcio Mercato reports, that Maximilliano Allegri has the former Real Madrid striker in his plans for next season and Juventus are working on a possible deal to reduce his transfer fee. Allegri is counting on the 28-year-old next season after the Spaniard played a crucial role under the Italian in the 2014-15 season in which Juventus reached the final of the UEFA Champions League. The Bianconeri also won the Serie A and the Coppa Italia which saw Morata play an important role in both competitions.

Meanwhile, there have also been reports of Juventus targeting Manchester City’s castaway striker, Gabriel Jesus. The Brazilian has not received much continuity this season as Pep Guardiola has preferred playing without a striker in his line-up for the majority of the season despite having the likes of Sergio Aguero and Jesus on the bench.

While the 24-year-old is certainly an excellent option, his asking price could be out of Juve’s budget. Gabriel Jesus is currently valued at 60 million euros on the transfer market and is on contract at the Etihad Stadium until 2023. With two seasons left on his contract, the Sky Blues will certainly demand an astronomical figure if they are to part ways with him this summer.

Juventus are currently struggling financially and are keen on offloading several key players including Cristiano Ronaldo and Matthijs de Ligt to reduce their wages. The Zebre certainly cannot afford another high profile player in the shape of Gabriel Jesus.

With that being said, the most viable option would be to sign Alvaro Morata on a permanent deal. The 28-year-old performed admirably last season and could take bigger strides under Allegri in 2021-22. Juventus are working on reducing the purchase fee by reducing it down to 35 million euros. Are Juventus heading in the right direction by signing Morata on a permanent transfer?