Real Madrid have been put under further pressure to make the biggest signing of the decade in the upcoming months.
Adidas and Real Madrid share a high-class relationship as two global brands. The German sporting conglomerate and the Spanish giants have one of the most lengthy and lucrative sponsorship deals in the history of football. An agreement between the two runs until 2031 and is valued at a reported 1.6 billion euros throughout the 12 years.
However, since Cristiano Ronaldo departed the club for Juventus, Adidas has noticed a drop in the sale of Real Madrid jerseys in the market. The company has had to deal with its own losses due to the coronavirus pandemic, and therefore has made an acceptable yet firm demand from one of its most glittering clients.
Diario GOL has reported that Adidas are pushing Real Madrid to sign Paris Saint-Germain marksman Kylian Mbappe. The France international has been linked with a move to the Santiago Bernabeu in the last few years and there is an air of inevitability about the World Cup winner signing up for the Merengues in the summer of 2021.
Zinedine Zidane sees Kylian Mbappe as a very crucial player for his squad. The 21-year-old is one of the best forwards in world football and will solve the Whites’ goal-scoring woes once and for all, and his age also means that the former AS Monaco superstar is one for the future considering he’s got at least a decade of football at the top level in his cylinder.
Florentino Perez and Adidas, however, see something in Mbappe that goes beyond the sporting reasons. The president and brand agree on the fact that the player will be extremely marketable and a huge source of profit. Such a figure is something that Los Blancos have missed ever since Ronaldo left for Italy.
One of the major demands made by Adidas is that Luka Modric stops wearing the number 10 jersey from the moment Mbappe is signed. The Croatia international is one of the world’s best players and a fan favourite but is not as vendible as some of the other players, even in his own roster.
The Whites’ setup obviously boasts Eden Hazard, who is more than just a player as well, but his most recent fitness issues may lead the fans to turn against him and that is something Adidas are well aware of. With that in mind, he is not seen as a player to profit out of at least until he gets his form back to expectation.
From a business standpoint, it makes complete sense that even a multicontinental brand like Adidas is asking for Mbappe’s signing. He will help them earn significant profits by being a huge source of fandom and even more so when he wears the historic number 10. Do you think the PSG ace will sign for the defending La Liga champions next year?